In June 2014, it was announced that Shane Black would direct a film titled The Nice Guys, with Russell Crowe and Ryan Gosling starring, Joel Silver producing and Warner Bros. distributing domestically. The project was initially proposed as a TV series but was re-tooled as a film after the pilot seemed to be going nowhere. In September, Angourie Rice, Margaret Qualley and Matt Bomer was joined the cast. In October, Beau Knapp, Keith David and Kim Basinger were added to the cast. In November, Ty Simpkins and Jack Kilmer were added to the cast. Principal photography began in October 2014, in Atlanta and Decatur, Georgia. Filming also took place in Los Angeles. Downtown Atlanta doubled for 1970's Los Angeles during filming. Prop cars were given California plates and a car was painted to resemble a 70's era L.A. cab, "Hollywood Taxi Co". Since one of the film's plot points is focused on the porn industry, references can be spotted throughout the film. One notable example is that a guest at the porno producer's party who is dressed up like Pinocchio says, "It's not my nose that grows". "It's not his nose that grows" was the tagline for a 1970's pornographic version of Pinocchio.
Simon says The Nice Guys receives: