Producer Dan Lin conceived the idea for the film and began discussing it with Roy Lee before leaving Warner Bros. to form his own production company, Lin Pictures, in 2008. Meanwhile, Warner Bros. CEO Kevin Tsujihara had recognized the value of the Lego franchise and purchased the video game license of Traveller's Tales. Through the success of the game and other subsequent Lego-based video games convinced Tsujihara that a Lego-based film was a good idea, and thus championed the development of this film. By August 2009, Dan and Kevin Hageman were hired to pen the script, which was described as an "action adventure set in a Lego world." The film would mark the very first animated feature film made by the newly reformed Warner Bros. feature animation studio called Warner Animation Group. In early development, the movie was titled Lego: The Piece of Resistance, with an earlier, different version of the script to the final film. In the earlier script, many of the character's names were different, R2-D2 and Indiana Jones being main characters, Emmet still living with his elderly mother, who turns out to be "the most powerful woman in the universe", had Bad Cop actually swear instead of saying "darn", Larry the Barista having a larger role, and Benny having a co-pilot that's an inanimate mop called Moppy. In June 2010, Phil Lord and Christopher Miller were in talks to write and direct the film. By November 2011, Warner Bros. green-lit the film. The Australian studio Animal Logic was contracted to provide the animation. Around the same time, Chris McKay had also joined Lord and Miller to co-direct. In April 2012, Warner Bros. scheduled the film for a February 28, 2014 release date, which was then shifted to February 7 2014 in October 2012. By November 2012, Chris Pratt, Will Arnett, Channing Tatum, Elizabeth Banks, Morgan Freeman, Alison Brie, Will Ferrell, Liam Neeson, and Nick Offerman rounded out the film's cast.
The visual aesthetic and style of Brickfilms served as a major influence on the film. Animal Logic tried to make the film's animation replicate a stop motion film even if everything was done through computer graphics, with the animation rigs following the same articulation limits actual Lego figures have. The creators deliberately tried to make the movie feel like stop-motion animation, and avoided making the computer-generated effects look too obvious. This was done, to make the movie look like it contained real Lego. In order to add more realism to the movie, the Lego bricks have scratches, fading, and even fingerprints to make the movie look like someone was manipulating real bricks in a stop-motion fashion. The bricks are also affected by their locations, with the bricks in The Old West realm being more dusty and faded from the sunlight. McKay explained: "We wanted to make the film feel like the way you play, the way I remember playing. We wanted to make it feel as epic and ambitious and self-serious as a kid feels when they play with LEGO. We took something you could claim is the most cynical cash grab in cinematic history, basically a 90 minute LEGO commercial, and turned it into a celebration of creativity, fun and invention, in the spirit of just having a good time and how ridiculous it can look when you make things up. And we had fun doing it.'"
The film features Pratt, Ferrell, Banks, Arnett, Offerman, Brie, Day, Neeson, and Freeman. Where else can you find the varied likes of Pratt, Banks, Ferrell, Arnett, Offerman, Brie, Day and--yes--Neeson and Freeman together and all on their A game? Thanks to the cast, the animation here is certainly up to par. Even if the characterisations were a little bit stretched thin. But it may not have the magic of Pixar, not is the story nearly as creative as that studio's work, it is in a league of its own.
Simon says The Lego Movie receives:
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